Small Business Support Programs

These programs are made possible thanks to CARES ACT funding. To access these free programs, please make sure you are registered as a client here. All information provided is confidential.


Kaleigh Moore
https://www.kaleighmoore.com/
Kaleigh Moore is a contributor for Forbes covering retail, e-commerce and direct-to-consumer business. She has also been a full-time freelance writer for seven years working with e-commerce and software companies. Her work has appeared in Fast Company, Inc., Glossy, Adweek, Entrepreneur, Vogue Business, and others.

Writing Product Page Copy that Sells
Want to optimize the copy on your e-commerce site’s product pages…but don’t know where to start?
This session will give you the practical, actionable insights you need to upgrade product descriptions so you not only convert more sales, but also cut down on returns, help shoppers find answers to key questions, and maybe even *wow* them with your unique writing voice.

  • What you get: access to session recording + slides
  • How to get access: email info@cusbdc.org with “Writing Product Page Copy that Sells” in the Subject Line (access is limited & provided on a first-come, first-serve basis)

How to Write Your Website’s About Page
We’ve all heard the saying: “You only have one chance to make a good first impression.”
Your About page is often where you make your first impression online. Writing an About page for your website is no easy task, but when done well, it offers a HUGE opportunity to share your backstory, build rapport, and introduce a next step call-to-action to website visitors. It also:

  • Is often one of the first places you’ll make an impression on someone looking to learn more about you (52% of site visitors look for an About page, in fact.)
  • Sends free organic traffic to your site (it’s often one of the first things people find when they search for you.)
  • A place where you can grow your email list.

So…it’s IMPORTANT.

The trouble is: Too often About pages are dead ends. They get glossed over. They’re skimped on.

Kaleigh Moore teaches you how to fix that and write a stellar About page that tells a story and drives action and results. In a 30-minute video lesson, she’ll go over the major dos and don’ts, share tips for writing a stellar About page, and spotlight some A+ examples you can learn from.

  • What you get: access to session recording + slides
  • How to get access: email info@cusbdc.org with “How to Write Your Website’s About Page” in the Subject Line (access is limited & provided on a first-come, first-serve basis)