Events

SBDC Webinar: Email Marketing Essentials

Webinar

Presenter: Clanin Marketing You may have heard the importance of email marketing but where should you start? In this workshop, we will discuss popular email marketing platforms, creative ways to grow your list, opt-in forms, email design, open rates, and many other best practices to help you get started. The webinar will be approximately 45…

SBDC Webinar: Media Matters 101: Earned Media vs. Paid Media

Webinar

Presenter: Stefanie Santos McLeese The power of media has never been greater, due in large part to the social sharing opportunities, which are seemingly endless. A news clip no longer exists only in real-time, as it can be shared indefinitely. Paid media opportunities run the gamut from billboards to non-skippable digital ads on streaming platforms.…

Recurring

SBDC Webinar: Understanding the Grant Accountability and Transparency Act (GATA) Pre-Award Process

Webinar

Presented By: Don Elmore, Director of the Illinois Small Business Development Center at Champaign County EDC   Be prepared for grant opportunities! The Grant Accountability and Transparency Act (GATA) provides uniform guidance for all State of Illinois grant programs. All grant applicants and grantees must comply with GATA grant requirements, which includes the following steps…

Recurring

SBDC Webinar: Writing a Business Plan

Webinar

Presented By: Mariel Huasanga, Director of the Illinois Small Business Development Center at Champaign County EDC Why do you need a business plan? It’s your playbook! In this webinar, we will discuss the key points of business planning. Developing your business plan should be a process, not a task. It should be a dynamic document…

SBDC Webinar: Google My Business

Webinar

Presenter: Clanin Marketing Explore how to use Google My Business, a free tool from Google to optimize your presence online. This workshop will cover the best tips, tricks, and best practices for driving customer engagement. Control what information customers see when they search for your business, respond to reviews, view customer insights, and much more!…