SBDC Webinar: Storytelling for Strengthening Business

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SBDC Webinar: Storytelling for Strengthening Business

February 10 @ 3:00 PM - 4:00 PM

Presenter: Stefanie Santos McLeese

Networking is a way of life for business today, but are you getting the most out of those moments to share and connect? Are they helping drive and accelerate your business? The stories we tell should convey something about our character or capabilities; do yours? How does one even do this in a natural way? It is possible, but it takes intention and practice. Consider your networking approach now and be prepared to pivot for greater purpose. In this session, we’ll walk through the framework of a solid story for strengthening connections that filter out the fluffy, surface-level chatter and feed strong, meaningful relationships with purpose.

The webinar will be approximately 45 minutes of presentation time followed by Q&A. Participants will be able to ask questions in the chatbox, which will be addressed at the end of the presentation, moderated by a member of our team.

PLEASE NOTE: this webinar will be recorded and may be shared publicly. By registering for this webinar, you understand that your questions or comments shared during the webinar will be recorded and shared in a public domain.

Date: Thursday, February 10, 2022
Time: 3 – 4 PM

*After registering, you will receive a confirmation email containing information about joining the meeting.

Stefanie Santos McLeese is a multi-cultural, intuitive brand strategist who began her career by quickly growing within a variety of corporate communications roles for national & global brands based in the Dallas market. She led the development of a national, bilingual media campaign at the National Office of Mothers Against Drunk Driving and Spanish-language media relations in the South-Central US region for Nissan North America. Santos McLeese launched her consulting practice in 2011 and has since been a trusted advisor to some of Dallas’ top PR firms, and to the communications execs at the global ag processing company Archer Daniels Midland, as well as UIUC’s Gies College of Business, School of Information Sciences, and Extension.


February 10
3:00 PM - 4:00 PM