SBDC Webinar: How to Stop Spinning Your Wheels and Focus on Content That Matters

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SBDC Webinar: How to Stop Spinning Your Wheels and Focus on Content That Matters

February 8 @ 10:00 AM - 11:00 AM

Presented By: Lindsey Markel, Senior Content Strategist – Pixo

“Is this too many clicks? Will this appear below the fold? How do we keep the homepage fresh?”

If you maintain a website, these worries may sound familiar. You’re not alone‚ but you may be spinning your wheels. As content strategy consultants, Pixo has seen too many people pull their hair out over concerns that are misguided, inflated, or just plain wrong. They’ll convince you to ditch the beliefs that don’t serve your content, and share techniques to focus on what matters. You’ll leave with a better understanding of what makes content meaningful, so you can spend your time more meaningfully, too.

Content strategy helps you define and prioritize explicit website goals, unify around primary audiences, uncover your organization’s unique story, and better understand the needs and motivations of the audiences you need to engage to reach your goals. It empowers you to deliver the right content, to the right audience, at the right time.

Date: Tuesday, February 8, 2022
Time: 10 – 11 AM

*After registering, you will receive a confirmation email containing information about joining the meeting.

Pixo is a digital consultancy that empowers people to expect more from their technology through custom-built websites, apps, and software.

Based in Urbana, Illinois, their team has been untangling tough problems in content, design, and code for more than 20 years. They are a woman-owned company that values research over assumptions, real people over pretense, and relationships over rigid processes.

PLEASE NOTE: this webinar will be recorded and may be shared publicly. By registering for this webinar, you understand that your questions or comments shared during the webinar will be recorded and shared in a public domain.


February 8
10:00 AM - 11:00 AM