SBDC & EDC Webinar: Defining Your Target Audience/Customer

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SBDC & EDC Webinar: Defining Your Target Audience/Customer

April 22 @ 10:00 AM - 11:00 AM

Branding, marketing, and communications… Logos, websites, emails, social media… You’re doing all the things. But do you truly know your customer? In this session we talk about demographics, psychographics and mostly about sociographics. Sociographics take the target market down to the level of the individual, where they determine the specific values, attitudes, friends, hobbies, passions, and influences. Essentially, sociographics is about discovering what really pushes your customers’ buttons. You’ll leave this session considering your customer through a fresh lens and inspired to message and market to them in a more meaningful, impactful way.

The webinar will be approximately 45 minutes of presentation time followed by Q&A. Participants will be able to ask questions in the chatbox, which will be addressed at the end of the presentation, moderated by a member of our team.

PLEASE NOTE: this webinar will be recorded and may be shared publicly. By registering for this webinar, you understand that your questions or comments shared during the webinar will be recorded and shared in a public domain.

Date: Friday, April 22, 2022
Time: 10 – 11 AM

*After registering, you will receive a confirmation email containing information about joining the meeting.

Stefanie Santos McLeese is a multi-cultural, intuitive brand strategist who began her career by quickly growing within a variety of corporate communications roles for national & global brands based in the Dallas market. She led the development of a national, bilingual media campaign at the National Office of Mothers Against Drunk Driving and Spanish-language media relations in the South-Central US region for Nissan North America. Santos McLeese launched her consulting practice in 2011 and has since been a trusted advisor to some of Dallas’ top PR firms, and to the communications execs at the global ag processing company Archer Daniels Midland, as well as UIUC’s Gies College of Business, School of Information Sciences, and Extension.


April 22
10:00 AM - 11:00 AM